July 2009


Below is a link to the newest article by a Member of the Institute of Green Professionals, Bjorn Lomborg.

This article has just been published in Esquire Magazine 

Mr. Gore, Your Solution to Global Warming is Wrong… here is the link



Which of these five things do you think about most when considering your home ownership or real estate investment?


Check it out…I see a ton of potential here…

Respond at jcole@myenergyloan.com or simply post a comment to this blog!


Wall Street Journal Blogs

Environmental Capital

Daily analysis of the business of the environment by The Wall Street Journal.


We are proud to be a Founding Blogger at GreenPress.com.  It’s a natural fit, considering Jeff Cole spent nearly 15 years on Madison Avenue in the aternative and conscious media markets.  During that time, Jeff was Chief Operating Officer and Associate Publisher of NY Press newspaper, National Advertising at Village Voice Media and owner of Madison Avenue MediaRoots, the boutique New York publisher’s representative firm hired by MotherJones, Alternative Weekly Network, Village Voice & LA Weekly, National Parks, Sierra, Audubon and National Parks magazines. 

The switch to building myEnergyLoan came as a result of seeing that the economy had to begin shifting – as it has – toward an EcoEconomy.  That shift requires unplugging from fossil fuel capitalization and plugging into renewable energy capital markets, which are only now emerging.  In order to facilitate this process of innovation, myEnergyLoan converts conventional capital into sustainable Natural Capital by funding green buildings.  The blend of media and the shift toward an EcoEconomy is one on which you can count on me writing frequently at www.greenloanblog.greenpress.com.

GreenPress Founders Link:  http://greenpress.com/founders/

Sponsored by:  www.myenergyloan.com; Energy Efficient & Green Lending at its finest.

Carson is shown here with Carol Cahill, his teamate at Keller Williams.  They are both EcoBrokers and strong supporters of green building in and around Atlanta, Ga.

This month I chose Carson Matthews as the EcoBroker-of-the-Month.  Having known Carson now for two years, I know hard he works and also the impact he has made as an Atlanta EcoBroker.  Carson, who is an Associate Broker at Keller Williams Peachtree Battle in Buckhead, Atlanta, has attracted quite a bit of attention as a capable professional.  He has stimulated green building in Atlanta and his impact has been felt throughout the entire region.

We commend you, Carson, and we thank you for your above average work in the Atlanta area.  If we take half of the care of our clients that you do with yours we will count our clients as some of the more fortunate green clients in America.


green loans, green lending, energy efficient mortgage, EEM, EIM, EcoBroker, NAR


A green loan is a loan that provides financial incentives for making energy improvements to your home or commercial building.  myEnergyLoan has the largest network of national and local lenders dedicated to providing green loans to those of you who want to lower your utility bills and make an environmentally responsible decision.


tags:  green loans are green loans are green loans are green loans are green loans and i want one.  green loans are green loans are green loans and i want one.  green loans are green loans are green loans and i want.

tags: an energy efficient mortgage is a green loan and i want one…rally, i do.

Today is the day that I challenge all lenders in America to join us in providing a voluntary distribution of funds – up to a mere 1% closing cost credit – for the good of our country.  We have been doing this very thing for the last four years while most banks and lenders are still doing business as usual…selling the highest interest rates possible to their clients for the sake of shareholder value. 

At myEnergyLoan, our providers NEVER earn more than 2% even though RESPA allows 5%.   After fleecing borrowers for years, this is the very least banks could do for homeowners and investors.

Here is the challenge:  finance green buildings and simply adopt the myEnergyLoan standard as a licensed provider.  You will certainly add shareholder value and here’s what else you will get:

  1. Truly grateful borrowers who receive a green loan discount (based on MEL scale) simply for being a lower risk borrower { which is what you want anyway if you are a bank }.
  2. A reason to expect that the market will have more stability, because the lower risk gradient associated with underwriting green real estate will result in a lower default risk, since the collateral you are lending money for costs less to operate and is more valuable. 
  3. A triple-bottom-line orientation; meaning you will make a return on your capital, a return on the enviromental impact you make and a return on the community or social impact that you make.  { And no, it does not mean your bank is a socialist organization just because it supports its community }.
  4. Relief from the guilt that traditional banking pits the bank against its clients.
  5. A lot more…call Jeff Cole at 404-771-2106 to learn about the other 20 or 30 positive attributes of the myEnergyLoan Green Loan program and the benefits of green lending.

Two Recommendations: 

Click the link below and learn more about why Green Loans in general provide a lower risk and more profit for banks.


Read Don Shaffer’s piece titled “A Dialogue on the Banking Crisis” by clicking the link below:


Green Loans, Green Lending, EEM, myEnergyLoan


Learn more about green loans.  Learn more about why the government loves the myEnergyLoan program.  Learn more about why it makes economical, environmental and social sense to build green or retrofit your building using applied green building science.

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